Share the Love: The Stories Behind Breast Cancer Awareness Month at Broken Top
Behind every pink ribbon is someone's person.
A mom. A sister. A daughter. A friend. A coworker. A survivor. Someone still fighting. Someone deeply missed.
This October, Breast Cancer Awareness Month feels especially personal at Broken Top.
Rather than simply changing our colors to pink or running another promotion, we asked our team to share how breast cancer has touched their own lives.
The stories that came back reminded us of something incredibly simple:
Showing up matters.
Sometimes it's a hot meal. Sometimes it's a ride to school. Sometimes it's sitting beside someone when there are no right words. And sometimes it's a small reminder from miles away that says, I'm thinking about you.
These are a few of our stories.
McKaylyn + Her Mom: Showing Up Matters
"I was 14 years old when we got the news that my mom had breast cancer. At that age, I didn’t fully understand everything that came with a cancer diagnosis. I just knew it was scary, uncertain, and suddenly something that was happening to our family.
During a time when so much felt unknown, one thing I remember clearly was being reminded that we weren’t going through it alone.
From the incredible doctors and nurses who cared for my mom, to the people who showed up day after day with hot meals, rides to school, and so much love for our family, to complete strangers who offered words of encouragement and kindness, there was an incredible community of support surrounding us.
Watching my mom go through breast cancer at such a young age changed the way I understand strength, family, and what it truly means to show up for someone.
Sometimes showing up is a meal, a ride, a kind word, or simply reminding someone that they don’t have to face something difficult alone.
Breast Cancer Awareness Month will always be personal to me. It’s a reminder of my mom’s strength, but also of the incredible impact we can have when we choose to show up for one another."
- McKaylyn
MaLinda: Cancer Made Her Resilient
"When I think about breast cancer, I think about my stepmom, MaLinda.
I wasn't in her life when she was diagnosed. Her battle with breast cancer happened years before I knew her, so I didn't witness the treatments or the fear firsthand. But as I've gotten to know her story, I've come to understand pieces of the woman I know today a little differently.
At the time, MaLinda was a single mom with a young son, Johnny, at home.
She was navigating radiation, the physical toll of treatment, the emotional weight of a cancer diagnosis and the terrifying unknown of what came next - while still being Mom.
And like so many moms do, she tried to protect her child from as much of it as she could.
She hid the hard days. She pushed through the pain. She carried fear Johnny was too young to carry himself. And somehow, while fighting something enormous in her own life, she kept trying to make his life feel safe and normal.
Her journey didn't simply end when treatment did, either.
Later, MaLinda made the deeply personal decision not to have breast reconstruction. That's a part of surviving breast cancer we don't always talk about - the decisions, changes and reminders that can remain long after someone hears the word "survivor."
Those choices have impacted her everyday life in ways I didn't fully understand until I knew her.
I didn't get to watch MaLinda fight cancer.
I get to know the woman who came out the other side.
And I see her resilience all the time.
Her story reminds me that surviving isn't always about returning to the person you were before cancer. Sometimes it's about learning to live fully as the person you became because you went through it.
This October, I'm incredibly grateful that MaLinda is here for us to celebrate — and proud to share a small piece of her story.
Cancer changed her. Cancer challenged her. And cancer made her resilient."
- Affton
Share the Love
Reading these stories reminded us that there isn't one right way to show up for someone.
It can be big.
It can be tiny.
It can be practical.
It can simply say:
I see you. I'm thinking about you. I love you.
So this October, we're encouraging our Broken Top community to Share the Love.
Send something to the survivor you want to celebrate.
The friend going through treatment.
The mom who has spent her life taking care of everyone else.
The caregiver who could use a little love themselves.
The family missing someone.
Or simply someone you love and haven't told lately.
For a limited time, we're covering the freight to make sending a little love a little easier.
From October 14–18, 2026, enjoy FREE SHIPPING on all contiguous U.S. orders, plus a FREE GIFT with every purchase of $75+.
And in honor of Breast Cancer Awareness Month, we’re giving back even more: 100% of proceeds from our 'Bra Off T*ts Out' Soy Candle will be donated to Pink Fund, in addition to our existing Breast Cancer Awareness Month donation. 💗
Who Are You Sharing the Love With?
Breast cancer touches far more lives than the person receiving the diagnosis.
This month, we're honoring the survivors, the fighters, the families, the caregivers, the medical teams, the friends who show up - and those we carry with us.
If breast cancer has touched your life and you'd like to share your story with us, we'd love to hear it.
Because behind every pink ribbon is someone's person.
And every one of those stories matters.