Some partnerships start with a product idea.

Others start with a feeling.

For Broken Top Brands, our partnership with Roxy started with both.

Over the past year, our team has been quietly working behind the scenes to bring the unmistakable energy of Roxy to life through fragrance - translating decades of surf, snow, sunshine, adventure and nostalgia into products designed for everyday rituals.

Today, seeing those products out in the world feels pretty surreal.

Broken Top® Brands x Roxy®

Broken Top Brands has partnered with Roxy, part of the Authentic Brands Group portfolio, to develop licensed home fragrance and personal care products inspired by the Roxy lifestyle.

From the beginning, the goal wasn't simply to put a recognizable logo on a candle or body care product.

We wanted the products to feel like Roxy.

That meant digging into what has made the brand resonate across generations – the places, colors, memories, experiences and unmistakable sense of adventure that have surrounded Roxy for decades.

Then came the fun part:

What does Roxy smell like?

Turning a Lifestyle Into a Fragrance

Fragrance has an incredible ability to transport us.

One scent can remind you of sunscreen on a summer afternoon, salt drying on your skin after a day in the ocean, fresh mountain air coming off the chairlift, or a favorite trip you haven't thought about in years.

That connection between scent and memory made fragrance an especially exciting way for our team to interpret a brand with as much nostalgia as Roxy.

Our development process began long before a finished product reached the shelf.

The Broken Top team worked through product concepts, design direction, fragrance selection and curation, packaging, sampling and approvals – constantly coming back to one question:

Does this feel like Roxy?

Because creating a licensed collection isn't just about making a great product.

It's about understanding the DNA of another brand and translating that identity into something consumers can experience in an entirely new way.

Meet the Roxy Fragrances

The result is a fragrance collection built around three distinct scent stories:

Hibiscus Wave

Bright, playful and made for chasing sunshine.

Hibiscus Wave is fresh, breezy, and lightly sun-kissed. This scent blends delicate orange blossom with a touch of sea salt for a clean coastal scent that feels like ocean air drifting through palm trees- bright, airy, and effortlessly tropical.

Deep Dive

A little deeper. A little moodier. Still unmistakably coastal.

Deep Dive represents bright marine notes, soft coconut warmth and is refreshing and relaxed, capturing the feeling of saltwater air and sunlit skin - an instant escape for your everyday life.

Sun Drift

Easy, warm and effortlessly nostalgic.

Sun Drift channels that sun-soaked feeling at the heart of so many Roxy memories – road trips, beach days, long afternoons outside and the kind of summer moments you wish you could bottle. Soft, warm, and effortlessly tropical. Sun Drift sinks into the skin like sunshine - lush florals, fruity sweetness, and a smooth sandalwood finish that feels like vacation.

Together, the three fragrances create different interpretations of the Roxy world while still feeling connected to one larger story.

And they're designed to move beyond one product.

Shoppers can experience Roxy through both body care and home fragrance – allowing fragrance to become part of the routines, spaces and moments that make up everyday life.

From Surf to Snow

One of our favorite parts of this partnership has been stepping even further into the active outdoor world.

From traveling to industry events like CARV to connecting with people across surf, snow and outdoor retail, the experience has brought an entirely new energy to our team.

And Roxy is uniquely positioned at the intersection of all of it.

For decades, the brand has represented women chasing waves, mountains, travel, friendship and adventure – and doing it with a style completely its own.

That history gave us an incredible creative playground.

Instead of trying to create a generic "beach scent" or "mountain scent," we thought about the larger experience:

The destinations.

The memories.

The energy.

The freedom.

The moments associated with the Roxy lifestyle.

That's where fragrance becomes much more interesting.

Why Nostalgia Matters

You may not remember every outfit you wore growing up.

But you might remember how your childhood home smelled.

You might remember sunscreen at the beach.

The scent of a ski lodge.

Coconut in the summer.

Fresh mountain air.

The perfume someone wore on your favorite vacation.

Our sense of smell has an incredible relationship with memory, which makes fragrance a powerful way to tell a brand story.

With Roxy, we had decades of those memories to draw from.

For longtime Roxy fans, our hope is that these fragrances bring back a little piece of that feeling.

And for a new generation discovering the brand, we hope they help create entirely new memories.

Built Behind the Scenes in Bend, Oregon

While Roxy brings the inspiration, history and global lifestyle, there is another part of this story we're especially proud of:

The people making it happen.

Behind every product is the Broken Top Brands team in Bend, Oregon – developing, testing, producing, packing and problem-solving through countless details most consumers will never see.

That's the part of product development we love.

An idea starts on a screen or mood board.

Then someone has to figure out how to actually make it.

Fragrance needs to perform.

Packaging needs to work.

Components need to arrive.

Samples need to be tested.

Products need to survive shipping.

Production needs to scale.

And every piece still needs to feel true to the brand that inspired it.

That's where our team shines.

What began with candles in Bend has grown into something much larger – spanning home fragrance, personal care, product development, manufacturing, private label and licensed brand partnerships.

Roxy represents an exciting next chapter in that evolution.

More Than a Collaboration

For us, this partnership is also part of a bigger vision for Broken Top Brands.

We believe fragrance and personal care can become extensions of the brands people already love.

When it's done thoughtfully, licensed product doesn't have to feel like merchandise.

It can feel like another way to experience the brand.

That's what we're working to build with Roxy.

Products that don't simply carry the name, but capture a little of the freedom, nostalgia, adventure and optimism behind it.

And we're only getting started.

Explore Roxy Fragrance

The Broken Top Brands x Roxy collection is now making its way into the world, with fragrance, body care and home products available directly through Roxy.

For our team, seeing something we've been developing quietly for more than a year finally reach consumers is an incredible milestone.

From the first fragrance conversation to the finished product, hundreds of decisions have brought us here.

And somewhere between the surf and the snow, we hope you'll find a scent that takes you somewhere.

Explore the full Roxy Fragrance Collection and discover Hibiscus Wave, Deep Dive and Sun Drift.

Shop ROXY Now